Guides
Choose web-image compression and animation formats
Separate photos, transparency, animation, and compatibility needs. Compare actual files at the destination instead of assuming size or quality from a format name.
Which format should you choose?
Choose by the role each file plays in your workflow.
- Broad photo delivery → JPEG
- Transparent still image → PNG
- Optimized web delivery → WebP or AVIF
- Short lossless animation with transparency → APNG
- Evaluate compression where JPEG XL is supported → JPEG XL
Confirm compatibility first
Support for newer formats varies across browsers, apps, CDNs, and conversion tools. Define target environments and test fallbacks before adopting one.
Treat animation separately from video
APNG, GIF, and animated WebP suit short loops or UI effects. Longer content or audio calls for a video container and codec.
Formats to consider
JPEG
Good for: Photo delivery requiring broad support
Less suitable for: Illustrations needing transparency
AVIF
Good for: Web delivery where AVIF support is verified
Less suitable for: Unconditional delivery to older environments
JPEG XL
Good for: Evaluating images where JPEG XL is supported
Less suitable for: General delivery without compatibility checks
Before you export
- Encoding settings, image content, and display size all affect file size and visual quality.
- Check target browsers and fallback images before adopting a newer format.