Guides
Choose a photo file format
For photographs, the best choice depends on whether you prioritize easy sharing, smaller web files, or production and editing requirements.
Which format should you choose?
Choose by the role each file plays in your workflow.
- Everyday sharing and delivery → JPEG
- Possible web size savings → WebP or AVIF
- Printing or scanning workflow requirements → TIFF
Preservation and sharing
For photos sent to unknown recipients, JPEG is a practical starting point because playback support is easy to check.
Web delivery
WebP and AVIF are candidates for smaller delivery files when you can verify browser support and the encoding workflow.
Formats to consider
JPEG
Good for: Everyday sharing and delivery of photographs
Less suitable for: Transparency or repeated re-editing
WebP
Good for: Optimizing photos for web delivery
Less suitable for: Delivery without checking destination support
TIFF
Good for: Printing, scanning, and production workflows
Less suitable for: Lightweight web delivery
PNG
Good for: Assets combining photos with text or graphics
Less suitable for: Large-scale photo delivery with strict size limits
Before you export
- Converting a JPEG to another format cannot restore information already lost.
- Compare size and visual quality using actual encoding settings, not format names alone.